If you sell products online, your online store should be visible to search engines and customers. This means that you must be ranked at first positions of the Google search results, depending on the goals. That would be disappointing to have the best product on the market and a website with a high conversion rate but be unable to reach your audience.
This is where ecommerce SEO comes into play.
Exactly this marketing channel will help you gain higher positions in search results and make the website visible to your target audience. The more traffic you get to, the higher is your probability of a conversion. In case when the site has a modern design and easy navigation.
In this article, you will find 8 tips on how to optimize your ecommerce website for SEO and increase sales.
1 Collecting relevant keywords
The collection and implementation of a high-quality semantic core is crucial to website ranking. Take the time to conduct the in-depth keyword research, and choose the ones that are suitable for your business. Start collecting a semantic core with mid-volume and low-volume keywords. With a detailed analysis, you can find keywords with a long tail that can really help you take high places in certain niches where competitors do not have high positions. These keywords can really attract traffic you are interested in and increase your conversion rate. Think in terms of user queries. Usually, people use spoken phrases for search. When collecting keywords, you should think of the goals that guide the user.
2 Use keywords in anchors
Using anchors for internal site linking is one of the important factors for improving your SEO. Your site is probably full of internal links to other relevant webpages, respectively, you need to optimize your anchor to maximize their potential. Anchors should look natural or like the “here” example, but you can also use keywords from the assembled semantic core you want to be ranked by. Obviously, you should not use the same keywords for all your anchor links to avoid Google filters.
3 Avoid duplicate content
Duplicate content can become a serious threat when it comes to e-commerce websites. Online stores often suffer from this problem. These descriptions are usually distributed on the merchants website. You must post a link to the original source.
4 Create interesting product descriptions
Like compelling headlines, catchy product descriptions have a big impact on your conversion rate. That is why you should avoid using technical product descriptions. Make them unique, attractive and optimize for relevant key requests.
5 Optimize your product images
Online stores, by and large, depend on high-quality product images. Often these are a crucial selling mechanism. But having excellent images is not enough, especially if you want Google robots to scan them. Before making a purchase, users study the offers and select the product by previewing a variety of images. Thus, the pictures have great SEO potential, as Google Images search results can attract a significant amount of traffic to your site. if you want your images rank better, make sure you fill out the ALT tag, an image description, where you can add valuable and unique keywords. Read more about image optimization techniques here.
6 Optimize your search engine URLs
Qualitatively optimized URLs have a strong effect on SEO than you might think. Optimized URLs can really help search engines find and scan your site, and understand what it’s about. A proper URL structure also makes it easy to index your site.
On the other hand, a logical URL structure can inform your visitors about what this page is about and in which section a user currently is.
7 Convenient website for users
Make it easier to navigate the site. A fatal mistake would not be to establish a clear navigation path for users through the pages. If you want to reduce the time a user spends on checkout or increase the conversion rate, create an easy and unobtrusive navigation. Do not forget to link to the pages of your products on the main page and offer related products. An article about how to do it correctly you can find here. Also this is necessary to incert links to complement items which can interest a customer on product pages. This painstaking work on relinking will help bots quickly scan your site.
8 Avoid broken links.
Do you want users to have a positive user experience of interacting with your site? Do you want the number of repeat visits to grow rapidly? Imagine that you clicked on the product page you looked for and see that "Page 404 not found." Indeed, this is not what you expected. To prevent this problem, you must run a program or service that will make a regular audit to determine if you have 404 errors. Instead, this can be a disaster for your business.
